TY - BOOK AU - Lindlof, Thomas R. AU - Taylor, Bryan C. TI - Qualitative communication research methods SN - 9781412974721 (cloth) U1 - 302.2/072 22 PY - 2011/// CY - Thousand Oaks, Calif. PB - SAGE KW - Communication KW - Research KW - Methodology N1 - Includes bibliographical references and indexes; Introduction to qualitative communication research -- Theoretical tr aditions and qualitative communication research -- Design I : planning research projects -- Design II : implementing research projects -- Prod ucing data I : participation, observation, and recording social -- Prod ucing data II : qualitative interviewing -- Producing data III : èy ana lyzing material culture and documents -- Sense making : qualitative dat a analysis and interpretation -- Writing, authoring, and publishing ER -