Bok, Derek <br/><br/>
Universities in the marketplace :  The commercialization of Higher education / 
Derek Bok 
 - United Kingdom :  Princeton University Press,   2003. 
 - xi, 233 p. ;   24 cm. 
<br/><br/>Includes bibliographical references (p.209-225) and index. 
<br/><br/>Contents; Preface; 1 The Roots of Commercialization; 2 Avoiding Bias ; 3 Athletics; 4 Scientific Research; 5 Education; 6 The Benefits and C osts of Commercialization; 7 Reforming Athletics; 8 Protecting the Inte grity of Research; 9 Preserving Educational Values; 10 Living Up to the Rules; 11 Seizing the Moment; Notes; Index 
<br/><br/><label>ISBN: </label>9780691120126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and education.<br/>Universities and colleges-- Sociological aspects.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States-- Education, Higher-- Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>378.650