TY  - BOOK
AU  - Simons-Morton, Bruce G.
AU  - McLeroy, Kenneth Riley.
AU  - Wendel, Monica L.
TI  -  Behavior theory in health promotion practice and research
SN  - 9780763786793 (pbk.)
U1  - 613  23
PY  - 2012///
CY  - Sudbury, Mass.
PB  - Jones & Bartlett Learning
KW  - Health behavior
KW  - Health promotion
KW  -  Health Behavior
KW  -  Health Promotion
KW  -  Cognition
KW  -  Public policy
KW  -  Social marketing
N1  - Includes bibliographical references and index; Health behavior in the context of public health -- A social ecologic al perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant co nditioning, self-regulation, and social cognitive theory -- Social infl uence theory : the effects of social factors on health behavior -- Diff usion of innovations theory -- Learning, teaching, and counseling -- Se lf determination theory and motivational interviewing -- Stage models - - Health communication and social marketing -- Communities and health p romotion -- Multi-level program planning -- Program evaluation, transla tion, and dissemination -- The going places problem behavior prevention program : a multi-level program
ER  -