Simons-Morton, Bruce G. <br/><br/>
Behavior theory in health promotion practice and research / 
Bruce Simons-Morton, Kenneth R. McLeroy, Monica L. Wendel. 
 - Sudbury, Mass. :  Jones & Bartlett Learning,   c2012. 
 - xix, 427 p.:  ill.  ;   23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Health behavior in the context of public health -- A social ecologic al perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant co nditioning, self-regulation, and social cognitive theory -- Social infl uence theory : the effects of social factors on health behavior -- Diff usion of innovations theory -- Learning, teaching, and counseling -- Se lf determination theory and motivational interviewing -- Stage models - - Health communication and social marketing -- Communities and health p romotion -- Multi-level program planning -- Program evaluation, transla tion, and dissemination -- The going places problem behavior prevention program : a multi-level program. 
<br/><br/><label>ISBN: </label>9780763786793 (pbk.) 0763786799 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health behavior.<br/>Health promotion.<br/> Health Behavior.<br/> Health Promotion.<br/> Cognition.<br/> Public policy.<br/> Social marketing.
<br/><br/><label>Dewey Class. No.: </label>613 
<br/><br/><label>National Library of Medicine Call No.: </label>W 85 SI611b 2012