TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  -  Foundations of advertising: theory and practice 
U1  - 659.1  22
PY  - 2008///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Advertising
N1  - Includes index
ER  -