Chunawalla, S. A. <br/><br/>
Foundations of advertising :  theory and practice / 
S. A. Chuna walla, K. C. Sethia. 
 - 7th rev. ed. 
 - New Delhi :  Himalaya Publishing House,   2008. 
 - 744 p. :  ill. ;   28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1