Primeau, Ronald. <br/><br/>
The rhetoric of television / 
Ronald Primeau. 
 - New York :  Longman,   c1979. 
 - xii, 275 p. ;   26 cm. 
 - Longman English and humanities series .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 257-266. 
<br/><br/><label>ISBN: </label>0582280583 
<br/><br/><label>LCCN: </label>78-002492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting-- Social aspects--United States.<br/>English language-- Rhetoric.--United States<br/>Television viewers--United States.
<br/><br/><label>Dewey Class. No.: </label>301.16/1