Norberg, Eric G. <br/><br/>
Radio programming :  tactics and strategy / 
Eric G. Norberg. 
 - Boston :  Focal Press,   c1996. 
 - xiv, 191 p. ;   24 cm. 
 - Broadcasting & cable series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0240802349 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>95-050768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio programs-- Planning.
<br/><br/><label>Dewey Class. No.: </label>791.44/0236