TY  - BOOK
AU  - Rice, Ronald E.
AU  - Atkin, Charles K.
TI  - Public communication campaigns
SN  - 0761922059 (cloth)
U1  - 659  21
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Publicity
KW  - Public relations
KW  - Advocacy advertising
N1  - Includes bibliographical references and index
ER  -