Windahl, Swen,   1942- <br/><br/>
Using communication theory :  an introduction to planned communica tion / 
Sven Windahl and Benno H. Signitzer with Jean T. Olson. 
 - 2nd ed. 
 - Los Angeles :  SAGE,   2009. 
 - x, 302 p. :  ill. ;   24 cm. 
<br/><br/>Includes bibliographical references (p. [273]-291) and index. 
<br/><br/><label>ISBN: </label>141294838X (hbk.) 9781412948388 (hbk.) 1412948398 (pbk.) 9781412948395 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning.<br/>Mass media-- Planning.
<br/><br/><label>Dewey Class. No.: </label>302.201