TY  - BOOK
AU  - Sugarman, Joseph,
TI  -  The Adweek copywriting handbook: the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters 
SN  - 0470051248 (pbk.)
U1  - 659.1  22
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising copy
KW  -  Handbooks, manuals, etc
N1  - "An Adweek book"--Cover; Includes bibliographical references (p. 325-326) and index
ER  -