The Adweek copywriting handbook : the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters - Sugarman, Joseph, 1938- (Hoboken, N.J. : Wiley, 2007)
"An Adweek book"--Cover.
Includes bibliographical references (p. 325-326) and index.
Keywords: Advertising copy -- Handbooks, manuals, etc