Sugarman, Joseph,   1938- <br/><br/>
The Adweek copywriting handbook :  the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters / 
Joseph Sugarman. 
 - Hoboken, N.J. :  Wiley,   c2007. 
 - xix, 338 p. :  ill. ;   24 cm. 
<br/><br/> "An Adweek book"--Cover. 
<br/><br/>Includes bibliographical references (p. 325-326) and index. 
<br/><br/><label>ISBN: </label>0470051248 (pbk.) 9780470051245 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy-- Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.1