TY  - BOOK
AU  - Zikmund, William G.
AU  - McLeod, Raymond.
AU  - Gilbert, Faye W.
TI  -  Customer relationship management: integrating marketing strategy and information technology 
SN  - 0471271373
U1  -  658.812  21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Customer relations
KW  -  Management
KW  -  Data processing
N1  - Includes bibliographical references and indexes
ER  -