Zikmund, William G. <br/><br/>
Customer relationship management :  integrating marketing strategy and information technology / 
William G. Zikmund, Raymond McLeod, Jr ., Faye W. Gilbert. 
 - Hoboken, N.J. :  Wiley,   c2003. 
 - xix, 179 p. :  ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471271373 
<br/><br/><label>LCCN: </label>2003-544944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations-- Management.<br/>Customer relations-- Management-- Data processing.
<br/><br/><label>Dewey Class. No.: </label>658.812