Effective health risk messages : a step-by-step guide /
Kim Wi tte, Gary Meyer, Dennis Martell.
- Thousand Oaks, California : Sage Publications, c2001.
- viii, 215 p. : ill. ; 29 cm.
Includes bibliographical references (p.199-205) and index.
0761915087
Health promotion. Health attitudes. Threat (Psychology) Perception. Health risk assessment.