Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fya ll and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - 4th ed. 
 - Amsterdam :  Butterworth-Heinemann,   2009. 
 - xxv , 502 p. :  col. ill. ;   27 cm. 
<br/><br/>Includes bibliographical references (p. 487-491) and index. 
<br/><br/><label>ISBN: </label>9780750686938 0750686936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism-- Marketing.
<br/><br/><label>Dewey Class. No.: </label>910.688