Normann, Richard, 1943-

Designing interactive strategy : from value chain to value conste llation / Richard Normann and Rafael Ramâirez. - Chichester, England ; New York : Wiley, c1998. - xxi, 159 p. : ill. ; 23 cm.

"Reprinted with revisions in paperback 1998"--T.p. verso.

Includes bibliographical references (p. [150]-151) and index.

0471986070 (pbk.)

98-232697


Strategic planning.
Industrial management.
Value.
Strategic planning

658.4/012