TY  - BOOK
AU  - Thomson, Neil,
AU  - Baden- Fuller, Charles
TI  -  Basic strategy in context: European cases and texts 
SN  - 9781405161084 (cloth)
U1  - 658.4/012  22
PY  - 2010///
CY  - Oxford
PB  - Wiley-Blackwell
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership
ER  -