Thomson, Neil,   1947- <br/><br/>
Basic strategy in context :  European cases and texts / 
Neil Th omson and Charles Baden-Fuller. 
 - Oxford :  Wiley-Blackwell,   2010. 
 - viii, 413 p. :  ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : what is strategy? -- What is strategy? -- Analysing t he internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : diffe rentiation or low cost -- Change -- Mergers & acquisitions -- Control - - Knowledge and the learning organisation -- Innovation & corporate ent repreneurship -- Culture -- Leadership. 
<br/><br/><label>ISBN: </label>9781405161084 (cloth) 1405161086 (cloth) 9781405161084 
<br/><br/><label>LCCN: </label>2010-007991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4/012