Gummesson, Evert,   1936- <br/><br/>
Total relationship marketing / 
Evert Gummesson. 
 - 3rd ed. 
 - London :  Routledge,   2008. 
 - xiv, 376 p. :  ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750686334 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8