TY  - BOOK
AU  - Stempel, Guido H.
AU  - Westley, Bruce H.
TI  - Research methods in mass communication
SN  - 0137739877
U1  - 302.2/3  19
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Communication
KW  -  Research
KW  -  Methodology
KW  - Mass media
N1  - Includes bibliographical references and indexes
ER  -