TY  - BOOK
AU  - Chernev, Alexander.
TI  -  Strategic marketing management
SN  - 9780982512630
U1  - 658.8/02  22
PY  - 2009///
CY  - Chicago, IL
PB  - Brightstar Media, Inc.
KW  - Marketing
KW  -  Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -