TY  - BOOK
AU  - Duffy, Brooke Erin.
AU  - Turow, Joseph.
TI  - Key readings in media today: mass communication in contexts 
SN  - 9780415992046 (hardback : alk. paper)
U1  - 302.23  22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references and index;  pt. 1 : Understanding the nature of mass media;  Mass communicatio n, popular taste and organized social action;  Paul F. Lazarsfeld an d Robert K. Merton --;  The definition of media literacy;  W. James Potter --;  Common media for an uncommon nation;  Ben H. Bagdikian --;  Political problem, political solutions;  Robert McChesney --;  Not toasters : the special nature of media products;  C. Edwin B aker --;  Four puzzles from cyberspace;  Lawrence Lessig --;  pt. 2 : The print media;  Making news : time and typifications;  Gaye Tuchman --;  Convergence : news production in a digital age;  Eric Klinenberg --;  Time ahead : digital challenges facing print magazines;  Brooke Erin Duffy --;  Sex, lies, and advertising;  Gloria St einem --;  Is there a text in this advertising campaign? : literature, marketing, and Harry Potter;  Philip Nel --;  Newspapers rocken es panol;  Mark Fitzgerald --;  pt. 3 : The electronic media;  What is news?;  Neil Postman and Steve Powers --;  Queens for a day : Qu eer eye for the straight guy and the neoliberal project;  Katherine Sender --;  Deconstructing the diversity principle;  Philip M. Napo li --;  Radio and modernity : time, place and "communicative capacity";  David Hendy --;  Fallout : a follow up to "the internet debacle";  Janis Ian --;  Promoting the industry;  Janet Wasko --;  Blo ckbuster meets superhero comic, or art house meets graphic novel? The c ontradictory relationship between film and comic art;  Matthew P. Mc Allister, Ian Gordon, and Mark Jancovich --;  pt. 4 : The digital medi a;  The long tail;  Chris Anderson --;  Peer production and shari ng;  Yochai Benkler --;  Your brain on video games : could they act ually be good for you?;  Steven Johnson --;  Sports online : the ne west player in mediasport;  Michael Real --;  Quentin Tarantino's S tar Wars? Digital cinema, media convergence, and participatory culture;  Henry Jenkins --;  Download this : youtube phenom has a big secre t;  Ethan Smith and Peter Lattman --;  pt. 5 : Advertising and publ ic relations;  The work of adcult;  James B. Twitchell --;  "Chao s scenario" : a look at the marketing industry's coming disaster;  B ob Garfield --;  Rethinking television in the digital age;  Joseph Turow --;  Philanthropy as public relations : a critical perspective o n cause marketing;  Inger L. Stole --;  Media, war, and propaganda : strategies of information management during the 2003 Iraq war;  De epa Kumar --;  The public and its problems : some notes for the new mi llennium;  Stuart Ewen
ER  -