Key readings in media today : mass communication in contexts /
edited by Brooke Erin Duffy and Joseph Turow.
- New York : Routledge, 2009.
- xi, 484 p. ; 26 cm.
Includes bibliographical references and index.
Mass communicatio n, popular taste and organized social action / The definition of media literacy / Common media for an uncommon nation / Political problem, political solutions / Not toasters : the special nature of media products / Four puzzles from cyberspace / Making news : time and typifications / Convergence : news production in a digital age / Time ahead : digital challenges facing print magazines / Sex, lies, and advertising / Is there a text in this advertising campaign? : literature, marketing, and Harry Potter / Newspapers rocken es panol / What is news? / Queens for a day : Qu eer eye for the straight guy and the neoliberal project / Deconstructing the diversity principle / Radio and modernity : time, place and "communicative capacity" / Fallout : a follow up to "the internet debacle" / Promoting the industry / Blo ckbuster meets superhero comic, or art house meets graphic novel? The c ontradictory relationship between film and comic art / The long tail / Peer production and shari ng / Your brain on video games : could they act ually be good for you? / Sports online : the ne west player in mediasport / Quentin Tarantino's S tar Wars? Digital cinema, media convergence, and participatory culture / Download this : youtube phenom has a big secre t / The work of adcult / "Chao s scenario" : a look at the marketing industry's coming disaster / Rethinking television in the digital age / Philanthropy as public relations : a critical perspective o n cause marketing / Media, war, and propaganda : strategies of information management during the 2003 Iraq war / The public and its problems : some notes for the new mi llennium / Paul F. Lazarsfeld an d Robert K. Merton -- W. James Potter -- Ben H. Bagdikian -- Robert McChesney -- C. Edwin B aker -- Lawrence Lessig -- Gaye Tuchman -- Eric Klinenberg -- Brooke Erin Duffy -- Gloria St einem -- Philip Nel -- Mark Fitzgerald -- Neil Postman and Steve Powers -- Katherine Sender -- Philip M. Napo li -- David Hendy -- Janis Ian -- Janet Wasko -- Matthew P. Mc Allister, Ian Gordon, and Mark Jancovich -- Chris Anderson -- Yochai Benkler -- Steven Johnson -- Michael Real -- Henry Jenkins -- Ethan Smith and Peter Lattman -- James B. Twitchell -- B ob Garfield -- Joseph Turow -- Inger L. Stole -- De epa Kumar -- Stuart Ewen pt. 1 : Understanding the nature of mass media. pt. 2 : The print media. pt. 3 : The electronic media. pt. 4 : The digital medi a. pt. 5 : Advertising and publ ic relations.