TY  - BOOK
AU  - Kirby, Justin.
AU  - Marsden, Paul
TI  - Connected marketing: the viral, buzz and word of mouth revolutio n 
SN  - 9780750666343 (pbk.)
U1  - 658.8  22
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Word-of-mouth advertising
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -