Connected marketing :  the viral, buzz and word of mouth revolutio n / 
Edited by Justin Kirby and Paul Marsden. 
 - Oxford :  Butterworth-Heinemann,   2006. 
 - xxxv, 282 p. :  ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750666343 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Word-of-mouth advertising.<br/>Viral marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8