TY  - BOOK
AU  - Scott, David Meerman.
TI  -  The new rules of marketing and PR: how to use social media, blog s, news releases, online video, & viral marketing to reach buyers direc tly 
SN  - 9780470547816 (pbk.)
U1  - 658.872  22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Public relations
N1  - Rev. ed. of: The new rules of marketing and PR : how to use news rel eases, blogs, podcasting, viral marketing, and online media to reach yo ur buyers directly. 2007; Includes index
ER  -