Scott, David Meerman. <br/><br/>
The new rules of marketing and PR :  how to use social media, blog s, news releases, online video, & viral marketing to reach buyers direc tly / 
David Meerman Scott. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,   c2010. 
 - xxx, 289 p. ;   23 cm. 
<br/><br/> Rev. ed. of: The new rules of marketing and PR : how to use news rel eases, blogs, podcasting, viral marketing, and online media to reach yo ur buyers directly. 2007.  Includes index. 
<br/><br/><label>ISBN: </label>9780470547816 (pbk.) 0470547812 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.872