Hastings, Gerard. Social Marketing : why should the devil have all the best tunes / Gerard Hastings. - 1st ed. - Amsterdam : Elsevier, 2007, repr.2008. - xvii, 367 p. : col. ill. ; 25 cm. Includes bibliographic references and index. ISBN: 9780750683500 Subjects--Topical Terms: Social marketing. Dewey Class. No.: 658.8