Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 2nd ed. 
 - Boston :  McGraw Hill,   c2002. 
 - xxix, 535 p. :  col. ill. ;   25 cm. 
<br/><br/>Includes bibliographical references (p. 509-517) and index. 
<br/><br/><label>ISBN: </label>0767421906 
<br/><br/><label>LCCN: </label>00-053464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23