TY  - BOOK
AU  - Hoffman, K. Douglas.
AU  - Bateson, John E. G.
AU  - Hoffman, K. Douglas..
TI  -  Services marketing: concepts, strategies & cases 
SN  - 0324319967 (hardcover)
U1  - 658.8  22
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  -  Marketing
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
ER  -