Hoffman, K. Douglas. <br/><br/>
Services marketing :  concepts, strategies & cases / 
K. Douglas Hoffman, John E.G. Bateson. 
 - 3rd ed. 
 - Mason, OH :  Thomson /South-Western,   c2006. 
 - xix, 588 p. :  ill. ;   24 cm. 
<br/><br/> Rev. ed of: Essentials of services marketing. 2nd ed. c2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324319967 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8