Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,   c2011. 
 - liii, 746 p. ;   ill. (some col.) ;   29 cm. 
<br/><br/> Includes biblipographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529936 (alk. paper) 0073529931 (alk. paper) 
<br/><br/><label>LCCN: </label>2009-043835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8