TY - BOOK AU - Keding, Ann. AU - Bivins, Thomas H. TI - How to produce creative advertising: proven techniques & compute r applications SN - 0844234818 : U1 - 659.1 20 PY - 1991/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Advertising KW - Data processing KW - Advertising copy KW - Advertising layout and typography KW - Advertising media planning N1 - Includes bibliographical references and index ER -