Smith, P. R.   1957- <br/><br/>
Marketing communications :  offline and online integration, engage ment and analytics / 
PR Smith and Ze Zook. 
 - 6th ed. 
 - London ;   Philadelphia :  KoganPage,   2016. 
 - xxii, 578 p. :  col. ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749473402 
<br/><br/><label>LCCN: </label>2015-040201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/02