TY  - BOOK
AU  - Primeau, Ronald.
TI  -  The rhetoric of television
SN  - 0582280583
U1  - 301.16/1 
PY  - 1979///
CY  - New York
PB  - Longman
KW  - Television broadcasting
KW  -  Social aspects
KW  - United States
KW  - English language
KW  -  Rhetoric
KW  - Television viewers
N1  - Includes index; Bibliography: p. 257-266
ER  -