Jefkins, Frank William. <br/><br/>
Public relations techniques / 
Frank Jefkins. 
 - 2nd ed. 
 - Oxford :  Butterworth Heinemann,   1994. 
 - x, 465 p. ;   24 cm. 
<br/><br/> Previous ed.: Heinemann Professional. 1988. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075061563X (pbk) :   ¹16.95 : Formerly CIP 
<br/><br/><label>LCCN: </label>95-103547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2