Chernev, Alexander. <br/><br/>
Strategic marketing management / 
Alexander Chernev ; foreword by Phillip Kotler. 
 - 5th ed. 
 - Chicago, IL :  Brightstar Media, Inc.,   2009. 
 - vi, 283 p. :  ill;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780982512630 0982512635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8/02