Riel, C. B. M. van. <br/><br/>
Essentials of corporate communication :  implementing practices fo r effective reputation management / 
Cees B.M. van Riel and Charles J . Fombrun. 
 - London ;   New York :  Routledge,   2007. 
 - xvi, 306 p. :  ill. ;   24 cm. 
<br/><br/>Includes bibliographical references (p. [284]-301) and index. 
<br/><br/>Introduction : the communication system -- What is corporate communi cation? -- From communication to reputation -- Creating identity and id entification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the c ompany -- Communicating with key stakeholders -- Assessing the effectiv eness of corporate communication -- Applied reputation research -- Orga nizing corporate communication. 
<br/><br/><label>ISBN: </label>041532825X (hard cover) 9780415328258 (hard cover) 0415328268 (soft cover) 9780415328265 (soft cover) 
<br/><br/><label>LCCN: </label>2006-005358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Corporate image.<br/>Corporations-- Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.4/5