Handbook of media management and economics / 
editor, Alan B. Alba rran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth. 
 - Mahwah, N.J. :  L. Erlbaum Associates,   2006. 
 - xviii, 750 p. :  ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0805850031 (casebound : alk. paper) 080585004X (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-- Management.<br/>Mass media-- Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23068