TY  - BOOK
AU  - Schumann, David W.
AU  - Thorson, Esther.
TI  - Internet advertising: theory and practice 
SN  - 0805851097 (cloth : alk. paper)
U1  - 659.14/4  22
PY  - 2006///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Internet advertising
N1  - Rev. ed. of: Advertising and the World Wide Web. 1999; Includes bibliographical references and index
ER  -