TY  - BOOK
AU  - Windahl, Swen,
AU  - Signitzer, Benno.
AU  - Olson, Jean T.
TI  -  Using communication theory: an introduction to planned communica tion 
SN  - 141294838X (hbk.)
U1  - 302.201  22
PY  - 2009///
CY  - Los Angeles
PB  - SAGE
KW  - Communication planning
KW  - Mass media
KW  -  Planning
N1  - Includes bibliographical references (p. [273]-291) and index
ER  -