TY  - BOOK
TI  - Managing markets and customers
SN  - 9780080557397
U1  - 658.8343 
PY  - 2009///
CY  - Amsterdam
PB  - Elservier
KW  - Marketing
KW  -  Management
KW  -  problems, exercises, etc
KW  - Consumption (Economics)
KW  - Industrial efficiency
N1  - Includes bibliographical references
ER  -