TY  - BOOK
AU  - Hackley, Christopher E.
TI  -  Advertising and promotion: an integrated marketing communication s 
SN  - 9781849201469 (pbk. : alk. paper)
U1  - 659.1  22
PY  - 2010///
CY  - Los Angeles
PB  - Sage Publications
KW  - Advertising
KW  -  Social aspects
KW  - Sales promotion
N1  - Includes bibliographical references (p. [311]-322) and index
ER  -