TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven William.
AU  - Rudelius, William.
TI  -  Marketing: the core 
SN  - 9780078112065 (alk. paper)
U1  - 658.8  22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -