Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, Will iam Rudelius. 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,   c2011. 
 - xlix, 500 p. :  col. ill., col. maps ;   28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078112065 (alk. paper) 0078112060 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8