The audience / The Open University - Milton Keynes : The Open University Press , 1977 - 60p. b ill.;c 21 cm - Social Sciences ; a third level course Mass communication and socie ty Block 3, units 7-8 . Includes bibliographical references (p.58-9) ISBN: 0335072437 Subjects--Topical Terms: Mass media--Audiences Dewey Class. No.: 301.162