Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Boston :  Pearson Prentice Hall,   2012. 
 - xxiv, 613, [97] p. :  col. ill. ;   29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132167123 0132167123 9780273752431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8