TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane
TI  -  Marketing management
SN  - 0131357976
U1  - 658.8  21
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
ER  -